NFTs hit the mainstream this Thanksgiving...
According to Greg Castronuovo, chief operating officer at global marketing services network Two Nil Holdings, NFTs have created a “unique...
- Nov 16, 2021
- 1 min
Why Advanced TV and Streaming Is Becoming a Strong Focus for Marketing Industry
The key drivers fueling the strong focus on streaming video for the marketing industry today are the rise of the empowered consumer along...
- Mar 16, 2021
- 1 min
These are the 7 companies manufacturing Peloton, NordicTrack, and Ergatta
...and dominating a market expected to be worth more than $15 billion by 2027 Business Insider "Peloton's acquisition of Precor helps set...
- Mar 3, 2021
- 1 min
Is Nike the Catalyst for Change: Why Companies are Switching to DTC
Source: Retail TouchPoints Nike is seeing great success after leaving Amazon and terminating nine wholesale accounts. The brand’s retail...
- Mar 3, 2021
- 1 min
Shifting Shopping Trends Push Retailers to Rethink Marketing
E-commerce Times Key Takeaways Social commerce is on the rise In the last year, more than 1 in 3 shoppers have purchased an item through...
- Dec 23, 2020
- 1 min
SingleCare Brings Back Martin Sheen, Adds John Leguizamo
Media Post SingleCare Updates The brand is bringing back Martin Sheen with a cameo from his son, Charlie Sheen, as they aired two new ad...
- Dec 11, 2020
- 1 min
‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
Digiday About the Game Fortnite & Marketing The game supports multiple types of experiences- concerts, team play, social events, etc....
- Nov 13, 2020
- 1 min
What VF Corp can learn from newly acquired Supreme
Glossy “With VF acquiring Supreme, it will improve its overall e-commerce abilities, which has become a critical element for sneaker and...
- Oct 30, 2020
- 1 min
Tapestry’s Pivot into E-commerce
Though sales are down in many areas for the fashion industry, Tapestry has been able to reach profitability once again amidst the ongoing pa
- Oct 30, 2020
- 1 min
As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary.
Digiday TikTok Highlights Beneficial extension to traditional advertising Ability to reach younger audiences who don’t watch TV Can...
- Sep 18, 2020
- 1 min
Breaking into the Workout World: Apple Fitness Plus
Sources: Business Insider, MSN Apple is going head to head with key players in the fitness industry as they introduce their new...
- Sep 16, 2020
- 1 min
How Privacy Updates Affect Targeting
Source: Practical Ecommerce Privacy Changes to Apple and Chrome Apple Update: Apple’s Identifier for Advertisers (IDFA) is a number given...
- Jul 21, 2020
- 2 min
Brands Who Should Utilize OTT
WHAT IS OTT? OTT (Over-The-Top) is a streaming video content service offered directly to viewers via the internet. The service was named...
- Jul 14, 2020
- 3 min
TWO NIL Celebrates Outstanding Mid-Year Achievements as Supported by Impressive Results for Leading
July 14, 2020 Growth Consultancy Announces Latest Round of Case Studies on Rapid Brand Scaling Through Video Channels and Advanced...
- Jul 7, 2020
- 4 min
‘Work together around an open solution’: As Rubicon and Telaria rebrand as Magnite, the SSP sets out
DIGITDAY Article / Seb Joseph / July 6, 2020 For all the synergies and efficiencies, the rebrand of Rubicon Project and Telaria as...
- Jul 7, 2020
- 2 min
Strategies That D2C Brands Should Deploy Now
Post COVID-19 Strategy for Marketers Image Credit: MarTech Advisor FIRST AND FOREMOST, RESUME ADVERTISING. It is important to keep your...
- Jun 29, 2020
- 1 min
BOMBAS, 2020 D2C Brand of the Year!
We at TWO NIL would like to take a moment to congratulate our client BOMBAS on their recent win for AdAge’s inaugural D-to-C Brand of the...
- Jun 25, 2020
- 3 min
Sephora and Instagram go after younger shoppers
GLOSSY / Article by Priya Rao / June 25, 2020 Sephora continues to court Gen-Z and millennial shoppers. On Tuesday, Sephora announced...
- Jun 23, 2020
- 1 min
TWO NIL's Pledge
TWO NIL and Juice Media stand in solidarity with our Black colleagues and the greater Black community. We oppose police brutality and...
- May 18, 2020
- 4 min
How Advertisers Are Using TikTok During The Recession
DIGIDAY / Article by Seb Joseph / May 18, 2020 TikTok’s large and growing audience is high on the radar of marketers at Procter & Gamble,...
- May 15, 2020
- 6 min
Beauty Brands See Amazon Sales Spike In Pandemic
As a result, brands are increasing their media spend and putting more products on the platform. Vogue Business / By Jessica Schiffer /...
- May 12, 2020
- 3 min
Return Of The Sports
Post COVID-19 Prediction by TWO NIL The stay-at-home measure imposed on U.S. residents and businesses forced many content producers to...
- May 8, 2020
- 5 min
Inside The Virtual Agency Pitch Room
Shift in the advertising Industry adexchanger article by Alison Weissbrot / Friday, May 8th, 2020 The art of the pitch has changed since...
- May 4, 2020
- 4 min
What can COVID-19 teach us about modeling business outcomes?
People are not only struggling with the most top-of-mind consequences of COVID-19, but also with understanding new phrases used in modeling.