Dec 6, 20211 minNFTs hit the mainstream this Thanksgiving...According to Greg Castronuovo, chief operating officer at global marketing services network Two Nil Holdings, NFTs have created a “unique...
Nov 17, 20211 minWhy Advanced TV and Streaming Is Becoming a Strong Focus for Marketing IndustryThe key drivers fueling the strong focus on streaming video for the marketing industry today are the rise of the empowered consumer along...
Mar 16, 20211 minThese are the 7 companies manufacturing Peloton, NordicTrack, and Ergatta ...and dominating a market expected to be worth more than $15 billion by 2027 Business Insider "Peloton's acquisition of Precor helps set...
Mar 4, 20211 minIs Nike the Catalyst for Change: Why Companies are Switching to DTCSource: Retail TouchPoints Nike is seeing great success after leaving Amazon and terminating nine wholesale accounts. The brand’s retail...
Mar 3, 20211 minShifting Shopping Trends Push Retailers to Rethink MarketingE-commerce Times Key Takeaways Social commerce is on the rise In the last year, more than 1 in 3 shoppers have purchased an item through...
Dec 23, 20201 minSingleCare Brings Back Martin Sheen, Adds John LeguizamoMedia Post SingleCare Updates The brand is bringing back Martin Sheen with a cameo from his son, Charlie Sheen, as they aired two new ad...
Dec 12, 20201 min‘The audience is the commissioner’: Decoding the Fortnite effect for marketersDigiday About the Game Fortnite & Marketing The game supports multiple types of experiences- concerts, team play, social events, etc....
Nov 13, 20201 minWhat VF Corp can learn from newly acquired SupremeGlossy “With VF acquiring Supreme, it will improve its overall e-commerce abilities, which has become a critical element for sneaker and...
Oct 30, 20201 minTapestry’s Pivot into E-commerceThough sales are down in many areas for the fashion industry, Tapestry has been able to reach profitability once again amidst the ongoing pa
Oct 30, 20201 minAs use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary.Digiday TikTok Highlights Beneficial extension to traditional advertising Ability to reach younger audiences who don’t watch TV Can...
Sep 18, 20201 minBreaking into the Workout World: Apple Fitness PlusSources: Business Insider, MSN Apple is going head to head with key players in the fitness industry as they introduce their new...
Sep 16, 20201 minHow Privacy Updates Affect TargetingSource: Practical Ecommerce Privacy Changes to Apple and Chrome Apple Update: Apple’s Identifier for Advertisers (IDFA) is a number given...
Jul 21, 20202 minBrands Who Should Utilize OTTWHAT IS OTT? OTT (Over-The-Top) is a streaming video content service offered directly to viewers via the internet. The service was named...
Jul 14, 20203 minTWO NIL Celebrates Outstanding Mid-Year Achievements as Supported by Impressive Results for Leading July 14, 2020 Growth Consultancy Announces Latest Round of Case Studies on Rapid Brand Scaling Through Video Channels and Advanced...
Jul 7, 20204 min‘Work together around an open solution’: As Rubicon and Telaria rebrand as Magnite, the SSP sets outDIGITDAY Article / Seb Joseph / July 6, 2020 For all the synergies and efficiencies, the rebrand of Rubicon Project and Telaria as...
Jul 7, 20202 minStrategies That D2C Brands Should Deploy NowPost COVID-19 Strategy for Marketers Image Credit: MarTech Advisor FIRST AND FOREMOST, RESUME ADVERTISING. It is important to keep your...
Jun 29, 20201 minBOMBAS, 2020 D2C Brand of the Year!We at TWO NIL would like to take a moment to congratulate our client BOMBAS on their recent win for AdAge’s inaugural D-to-C Brand of the...
Jun 25, 20203 minSephora and Instagram go after younger shoppersGLOSSY / Article by Priya Rao / June 25, 2020 Sephora continues to court Gen-Z and millennial shoppers. On Tuesday, Sephora announced...
Jun 23, 20201 minTWO NIL's PledgeTWO NIL and Juice Media stand in solidarity with our Black colleagues and the greater Black community. We oppose police brutality and...
May 18, 20204 minHow Advertisers Are Using TikTok During The RecessionDIGIDAY / Article by Seb Joseph / May 18, 2020 TikTok’s large and growing audience is high on the radar of marketers at Procter & Gamble,...
May 15, 20206 minBeauty Brands See Amazon Sales Spike In PandemicAs a result, brands are increasing their media spend and putting more products on the platform. Vogue Business / By Jessica Schiffer /...
May 12, 20203 minReturn Of The SportsPost COVID-19 Prediction by TWO NIL The stay-at-home measure imposed on U.S. residents and businesses forced many content producers to...
May 8, 20205 minInside The Virtual Agency Pitch RoomShift in the advertising Industry adexchanger article by Alison Weissbrot / Friday, May 8th, 2020 The art of the pitch has changed since...
May 4, 20204 minWhat can COVID-19 teach us about modeling business outcomes?People are not only struggling with the most top-of-mind consequences of COVID-19, but also with understanding new phrases used in modeling.