DIGIDAY / Article by Seb Joseph / May 18, 2020 TikTok’s large and growing audience is high on the radar of marketers at Procter & Gamble, Kellogg’s, Converse and Crocs who are intrigued by how it has become a form of light relief during lockdown. While it’s not the first place those advertisers are spending their media dollars, the few campaigns they do produce on TikTok have the potential to spread in a way that’s harder on other platforms thanks to an algorithm that surface