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Shifting Shopping Trends Push Retailers to Rethink Marketing

E-commerce Times

Key Takeaways

Social commerce is on the rise

  • In the last year, more than 1 in 3 shoppers have purchased an item through social media in the last year

User-generated content influences consumer behavior

  • 42% of shoppers won’t make a purchase if the brand’s page has minimal user-generated content

Online shopping is now a necessity

  • 36% of US shoppers said they decreased their in-store visits

"Consumers are likely going to rely more and more heavily on reviews and not product details that are emphasized by the brands themselves. They will trust what other people have to say over fluff from brands. Brand trust and sentiment will likely be driving factors for consumer decision making in 2021.”

Andre Artacho - Managing Director

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