‘The audience is the commissioner’: Decoding the Fortnite effect for marketers

Digiday

About the Game

Fortnite & Marketing

  • The game supports multiple types of experiences- concerts, team play, social events, etc. This allows marketers the ability to choose the best type of online environment for their advertisements, thus making ads more seamless and natural for the audience.


  • Because Fortnite fans also watch streams outside of playing, influencers and celebrities who are being watched can direct dialogue and focus their narrative on specific products and/or services for advertisers.


  • The online space is quite competitive when compared to other forms of entertainment arenas because the audience tends to be more engaged and less bothered by advertising within the platform.