TWO NIL Celebrates Outstanding Mid-Year Achievements as Supported by Impressive Results for Leading

July 14, 2020


Growth Consultancy Announces Latest Round of Case Studies on Rapid Brand Scaling Through Video Channels and Advanced Analytics


LOS ANGELES--(BUSINESS WIRE)--TWO NIL (twonil.com), a leading independent growth consultancy focused on servicing direct to consumer brands with strategy, advanced analytics and media activation, today announced tremendous client growth outcomes, accolades, and successes at the close of the year’s second quarter.


“The effectiveness was key for us from the beginning and we came to TWO NIL for its experience leading so many top D2C brands to enormous success”

TWO NIL was chosen by Airbnb, one of the world’s largest marketplaces for unique, authentic places to stay and things to do, to gain a deeper understanding of its business drivers for bookings.


“MMM has allowed us to estimate the impact that brand marketing (e.g. TV, Radio, Print) has had on bookings. Without it we had very little signal on the efficacy of these channels,” said Stanley Watt, Director or Data Science at Airbnb. “That has demonstrated the discipline to carefully measure our efforts and the mindset to allow data to change our minds. This enhances the credibility and reputation of our team.”


Moreover, this month, TWO NIL congratulated its client Bombas on its recent win as AdAge’s inaugural D-to-C Brand of the Year as part of their 2020 Creativity Awards. TWO NIL has been a proud partner of Bombas for three years, and has supported the scaling of the business, helping to drive its current status as a leader in the DTC space.


Additionally, TWO NIL was chosen by SingleCare, a free prescription savings service, to lead the scaling of the business by 400% in just one month. In order to gain massive market share, the growth consultancy built a marketing mix model (MMM) to run an impactful program and test both channel scalability as well as efficiency. This included launching a national video campaign, inclusive of cable, broadcast, unwired, OTT and VOD based on category and audience insights.


“The effectiveness was key for us from the beginning and we came to TWO NIL for its experience leading so many top D2C brands to enormous success,” said Gaurav Misra, President & Chief Marketing Officer at SingleCare. “Its use of advanced modeling through MMM impressed us as it provided us with surprising insight on each channel’s performance and supported the scaling of our business greatly.”


Earlier this year, TWO NIL partnered with FanDuel, the premier gaming destination in the United States, to design a series of models to gather intelligence around the brand’s media activity and customer betting behavior.


“TWO NIL is a trusted partner and has supported FanDuel’s scaling ambitions through its MMM capabilities,” said David Webb, VP of Media and Demand Generation at FanDuel. “TWO NIL took into consideration all the complexities of our business, products and industry in its efforts and gave us key tools that we needed to generate additional growth.”


While these campaign wins represent TWO NIL’s most recent business outcomes, the consultancy is backed by ten years of success growing DTC brands into category leaders and multi-billion dollar corporations. To learn more or to request detailed case studies, please contact Andre Artacho, Managing Director at andre.artacho@twonil.com.


About TWO NIL

Founded in 2011, TWO NIL is a leading independent growth consultancy focused on servicing direct to consumer brands with strategy, advanced analytics and media activation. TWO NIL provides clients with unbundled solutions across their acquisition marketing needs, from growth strategy to execution, media activation, optimization and forecasting. Headquartered in Los Angeles, California, TWO NIL is a trusted guide to corporations across the nation, including 23andMe, Bombas, Dollar Shave Club, Honey, Experian, Glassdoor, SingleCare, and many others. To learn more, please visit https://www.twonil.com/.