“With VF acquiring Supreme, it will improve its overall e-commerce abilities, which has become a critical element for sneaker and apparel brands during the Covid-19 pandemic. VF will also gain access to a growing younger market, who are willing to spend upwards of $100 for a T-shirt and will purchase products so feverishly that new collections sell out in minutes.”
Andre Artacho - Managing Director
VF Learnings from Supreme
DTC Means Growth:
Long-term value creation from Supreme’s committed DTC consumers and its already strong brand awareness
Further advancement of VF’s hyper-digital business model as Supreme enhances its online presence
DTC for VF has grown by 44% according to their October earnings report, meaning acquiring Supreme will help continue this
All other types of sales were down YoY due to the pandemic, but DTC is now VF’s strongest segment