Why Advanced TV and Streaming Is Becoming a Strong Focus for Marketing Industry


The key drivers fueling the strong focus on streaming video for the marketing industry today are the rise of the empowered consumer along with the rise of direct-to-consumer brands. As streaming platforms proliferate, brands are recognizing they possess the power to drive brand and attributable demand simultaneously on a level measurement playing field as the dominant paid search and social platforms. This is especially as those legacy digital platforms adjust to a cookie-less world.


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